Zeepay Partners with VISA to Bring Digital Payments to More Consumers in Ghana
One of Africa’s leading mobile money and digital remittances services provider, Zeepay, extends Visa payment solutions and credentials to simplify cross border remittances. Zeepay, a fast-growing African fintech, on 28 September 2020 announced a partnership with Visa that will allow Africans in the diaspora to send money directly onto Visa debit and prepaid cards in Ghana. Through the partnership, Zeepay will integrate Visa’s real-time push payments solution Visa Direct, with INSTNTMNY its money transfer platform, to provide users of the Zeepay app a fast, convenient and secure way to receive money and remittances directly into their eligible card credentials.
This collaboration will significantly expand Zeepay and Visa’s reach and ability to open digital commerce to the country. The initial deployment phase will commence across Zeepay’s European and North American corridors and then expand to all major corridors globally. Visa Direct enables consumers to send money, share costs, and support family around the world. With this partnership, Ghanaians will enjoy efficiency, global scale and better digital experiences and instant access to funds from friends and family abroad.
The service will immediately be available to over 2 million Visa card holders in Ghana. The Zeepay team believes this service will further deepen their financial inclusion drive across Ghana and Africa at large. The strategy is to present the consumer with various options for receiving remittances from abroad including Visa debit and prepaid cards, mobile money wallets, ATMs and Bank accounts. The Company’s omni channel approach makes Zeepay the preferred partner for remittance payout.
Over the past decade, Ghanaians have adopted a mobile-led, digital payments ecosystem and Visa’s objective in the region has been to accelerate the distribution of payment credentials and expand the acceptance space for digital payments. This partnership with ZEEPAY is an essential step towards achieving that goal.