MAX: Driving Financial Inclusion Through Electric Mobility
MAX is at the forefront of driving financial inclusion and sustainable mobility across Africa. As the continent’s leading electric mobility company, MAX is transforming the way mobility entrepreneurs access and operate electric vehicles through its innovative subscription model. By eliminating the traditional barriers of high upfront costs, MAX empowers commercial drivers – gig economy workers and small business owners, to access affordable and sustainable transportation solutions.
MAX’s strategic approach includes the rollout of advanced battery-swapping stations and charging infrastructure, creating an ecosystem that supports seamless EV operations. These innovations reduce downtime for drivers and provide cost-effective alternatives to traditional fuel-powered vehicles. By 2025, MAX aims to deploy 120,000 electric vehicles. With a presence in 18 cities across Africa, including key markets in Nigeria, Ghana, and Cameroon, MAX is steadily building a scalable and inclusive mobility platform that aligns with the continent’s unique needs.
The company’s operations extend beyond providing electric vehicles. By integrating advanced fleet management systems, insurance, maintenance services, and digital payment solutions, collectively referred to as MAX Advantage, MAX ensures that its mobility entrepreneurs – which it calls Champions, are equipped with the tools necessary to succeed. This holistic model not only promotes financial inclusion but also drives job creation and economic growth in underserved communities. Since its inception in 2015, MAX has generated over 50,000 direct jobs and millions of indirect opportunities and is committed to amplifying this impact by 2025.
MAX’s vision for a greener future is underscored by its commitment to sustainability. The company has already contributed significantly to reducing carbon emissions, achieving a 20% reduction across operational areas and saving over 55,000 tonnes of CO2. Collaborations with Original Equipment Manufacturers (OEMs), and renewable energy providers further strengthen MAX’s ability to create an enduring positive impact.
Verdant is the exclusive advisor to MAX on its debt-raising programme, supporting the company’s expansion across Nigeria, Cameroon, Ghana, and other African markets. Verdant remains committed to enabling MAX to combine financial inclusion with sustainability, delivering value to both investors and communities across the continent.